Rajiv rao ogilvy biography of abraham
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George Abraham: Father of Blind Cricket, Advertising at Ogilvy & Mather, TATA Sponsor Partnership
Discover the journey of George Abraham on Cyrus Says , a global changemaker who turned blindness into a catalyst for empowerment and inclusion. Blind since , George revolutionized opportunities for the visually impaired bygd introducing cricket for the blind in India and founding the World Blind Cricket Council, organizing the historic inaugural Blind Cricket World Cup.
As the founder of planerat arbete Eyeway, George leads the charge in reshaping societal perceptions of blindness through advocacy, knowledge-sharing, and inclusion. His groundbreaking TV series Nazar Ya Nazariya and the podcast Eyeway Conversations amplify untold stories of visually impaired individuals thriving against all odds.
His previous experience was in Advertising at Ogilvy & Mather. He studied at studied Mathematics from St. Stephen’s College, Delhi University
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Ogilvy and Mather
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Decade's Most Memorable Ads!
Hutch’s pug Cheeka, 2003 & Vodafone’s Zoozoos, 2009
The initial idea for the You & I campaign, with the tagline ‘Wherever you go, our network follows’ was to have a little girl follow the boy, her older brother.Later, the idea was to get a Labrador or GoldenRetriever, but they were too big. They then got a Fox Terrier which lacked e n e r g y during the shoot in Goa. With half a day left, they finally found a couple with their pug Cheeka. Recalls S n e h a Iype of N i r va n aFilms, “Hei n s t a n t ly started following the boy, Jayaram, around. They were magical together.” Later in 2009, came the Zoozoos, alienlooking people wearing white body suits, aired during the IPL Season II. Says Rajeev Rao, creative director, Ogilvy India, “The name Zoozoo was as mad as the character — it didn’t